Who We Are
Fruitful Spirits are market leaders in whisky cask maturation, finishing and bespoke independent bottling for both our own brand and white labelling.
Why Fruitful Spirits?
Once enthusiasts, now connoisseurs, Fruitful Spirits loves nothing more than using its vast knowledge of the industry and access to experts to help you map out your own whisky journey.
Our journey began with the acquisition of several whisky casks, but we quickly realised that our ambitions extended much further. Fuelled by our love for whisky, we have committed ourselves to enabling others to pursue their own whisky passions.
Saul Kelly, the visionary founder of Fruitful Spirits, continued to nurture his affection for the whisky craft by exploring the exciting possibilities of utilising diverse wood types to impart unique flavours, aromas, and character during the maturation process. This quest propelled him to the forefront of cask maturation, ultimately leading to the establishment of Fruitful Spirits as a respected and award winning independent bottler.
Today, Fruitful Spirits occupies a prominent place within the whisky industry.
Meet the team
Saul Kelly
Founder
Saul Kelly is a dedicated professional with a career spanning over 20 years in both the non-profit and profit sector. He began in the field of education, where he made a significant impact to the lives of thousands of students before transitioning into the role of Chief Commercial Officer for a group of not-for-profit organisations. Saul’s strategic vision, analytical mind and relentless commitment ensured the longevity and sustainability of these charities.
Saul’s academic background is equally impressive, with a degree in Mathematics and Computer Science from Imperial College, London. He holds an Associateship of the Royal College of Science and is a Graduate of the Institute of Mathematics and its Applications. Throughout his career, he has demonstrated a unique blend of educational, operational, and financial expertise, making him a formidable force in both the non-profit and profit sectors.
Driven by a deep-rooted passion for discovering opportunities within the business world, Saul leveraged his acumen and multifaceted experience to venture into various investment endeavours. It was his unwavering passion for whisky that led him to establish Fruitful Spirits, a venture that combines his love for fine spirits with his extensive experience in procurement and negotiations across diverse industries.
At the helm of Fruitful Spirits, Saul brings with him a comprehensive understanding of the whisky market, encompassing every aspect from production to distribution. His vision is focused on making whisky cask ownership accessible, while maintaining the highest standards of quality, integrity and value. Saul’s dedication and commitment to excellence are driving Fruitful Spirits to the forefront of the industry.
Marc Bloch
Head of Operations
Marc is a highly driven and experienced senior executive with over 20 years of experience across a range of industries. Marc’s journey in the commercial world began in a small family business in South Africa, where he was exposed to the values of hard work, dedication, and entrepreneurship from an early age.
With his operational and managerial acumen, this once small business expanded to become a prominent player in its sector which was then sold to a listed company. After the acquisition, Marc stayed on the executive management board for a further 8 years, which was a testimony to his professional expertise.
Marc went onto co-found a retail business that became a thriving enterprise. This venture highlighted Marc’s ability to identify market trends and adapt to the evolving needs of consumers.
In 2013, Marc embarked on a transformative journey by relocating to the UK. Here, he identified a burgeoning opportunity in the importing and wholesale sector and founded a homewares business.
Marc then decided to venture out of the business sector and took on a pivotal role as the Chief Operating Officer of an eight-member group charity. His strong governance and compliance skills ensured the charity’s operations were efficient and aligned with its mission, making a meaningful impact on the communities it served.
Marc joined Fruitful Spirits in 2023 as the Head of Operations.
Brodie McCorquodale
Operations & Marketing Administrator
Brodie joined Fruitful Spirits in 2025, bringing five years of experience within the Scotch whisky industry and a strong background across operational coordination and marketing support functions.
Brodie began his career in the whisky industry through a university placement while completing his degree in Marketing with Digital Media at Edinburgh Napier University. This early exposure provided a comprehensive introduction to the commercial and operational realities of the sector and laid the foundation for his continued professional development within the industry.
Prior to joining Fruitful Spirits, Brodie held a dual operational and marketing role within a bottling warehouse environment. During this time, he developed a thorough understanding of the end-to-end whisky supply chain, including the coordination of bottlings for both emerging and established brands, management of cask movements, export logistics, and the preparation of export documentation for global markets across Europe, Asia, and the United States. In parallel, Brodie supported marketing initiatives, contributing to digital content creation and representing brands at industry events.
At Fruitful Spirits, Brodie is responsible for a range of operational activities, including arranging cask movements, liaising with service providers, maintaining the internal cask database, processing invoices, and coordinating delivery orders. Alongside his operational remit, Brodie supports the company’s marketing activity, with increasing involvement in the coordination of social media campaigns, digital content production, and the development of marketing and advertising materials.
Brodie is recognised for his attention to detail, structured approach, and ability to build effective working relationships across teams and external partners. He values integrity, innovation, and the delivery of a consistently high-quality service, and is committed to continual learning and professional growth within the industry.
Looking ahead, Brodie is particularly enthusiastic about the continued development of Fruitful Spirits’ independent bottling portfolio and the opportunity to support the brand’s expansion into new markets. He is motivated by long-term growth and brand building and is keen to contribute to the business’s strategic objectives.
Based in Edinburgh, Brodie works flexibly between home and regular travel to London. Outside of work, his interests include travel, spending time with friends, and following Rangers FC.
Andrew Wilson
Head of Whisky
Andrew Wilson leads the whisky programme at Fruitful Spirits, overseeing liquid selection, maturation strategy and flavour development across the portfolio. Guided by a disciplined palate and a clear focus on balance and character, Andrew ensures that every release reflects both consistency and quality.
In his role as Head of Whisky, Andrew is closely involved in cask management, wood policy and finishing decisions. He carefully shapes spirits that reflect depth, balance and complexity, while remaining grounded in traditional Scotch whisky principles. His approach combines technical understanding with creative intuition, allowing Fruitful Spirits to explore distinctive flavour profiles without compromising authenticity.
Andrew’s career in whisky began through hosting his own private tasting events, spanning not only Scotch whisky but a broad range of global spirits. This hands-on experience sharpened his sensory skills and deepened his appreciation for how production choices, wood management and maturation influence flavour.
In previous roles, Andrew has been instrumental in developing numerous award-winning whiskies, including spirits recognised at the San Francisco World Spirits Competition, earning acclaim across both domestic and international markets. This experience underpins his commitment to quality and informs his confidence in shaping whiskies that resonate with both critics and consumers.
At the heart of Andrew’s philosophy is a belief in letting the spirit speak for itself—using thoughtful maturation, careful wood influence and precise blending to deliver whiskies that are expressive, approachable and meticulously crafted.
